How we handle your information.
Introduction
Oupa LLC (“Oupa”, “we”, “us”, or “our”) operates the website oupahome.com and the Stay or Move decision tool. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.
We take privacy seriously. Reading this policy will take about five minutes. If you have questions, email us at hello@oupahome.com.
Geographic Scope
Oupahome.com is intended for residents of the United States only. This Privacy Policy is designed to comply with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA).
If you are located outside the United States — including in the European Union, United Kingdom, or Canada — this service is not currently directed at you. We do not knowingly collect personal information from individuals in those jurisdictions. If you choose to use this service from outside the United States, you do so at your own risk and acknowledge that your information will be processed in the United States.
We intend to expand our geographic scope and update this policy to comply with applicable international privacy laws — including GDPR, UK GDPR, and PIPEDA — when we actively begin serving users in those jurisdictions.
Who We Are
Oupa LLC is a Wyoming limited liability company operating primarily as a digital platform. We provide a free Stay or Move decision tool and related advisory services to help people think through housing decisions as life changes.
Our primary operating address is San Francisco, California. For privacy-related enquiries, contact us at:
Email: hello@oupahome.com
Website: oupahome.com
Information We Collect
Information you provide directly
When you use the Stay or Move assessment, we collect:
- Your email address — required to send your report
- Your first name — optional, used to personalise your report greeting
- Your answers to the 15 assessment questions — used to generate your personalised report
When you contact us, we collect:
- Your name and email address
- The content of your message
Information collected automatically
When you visit oupahome.com, we automatically collect certain technical information through Plausible Analytics, a privacy-respecting analytics service. This includes:
- Pages visited and time spent on each page
- General geographic location (country and region — not precise location)
- Device type and browser
- Referring website
Plausible Analytics does not use cookies and does not collect personally identifiable information. It does not track you across websites. We use it solely to understand how our site is used in aggregate so we can improve it.
Information we do not collect
- We do not collect payment information — the assessment is free
- We do not collect precise location data
- We do not use advertising cookies or tracking pixels
- We do not collect information from children under 18
How We Use Your Information
To deliver your report
Your assessment answers are used to generate your personalised Stay or Move report. This is the primary purpose for which you provided the information. Your report is sent to the email address you provided immediately after you complete the assessment.
To send you guides and follow-up content
After you receive your report, we will send you a small collection of practical guides covering the areas relevant to your results — safety, finances, support, lifestyle, and health. These are sent over the following weeks via Beehiiv, our email platform.
You can unsubscribe from these emails at any time using the unsubscribe link in any email we send you.
To personalise recommendations
We may use your assessment answers to personalise recommendations for products and services we think may be relevant to your situation. This may include services from third-party providers. We will always be transparent about any commercial relationships.
We will not use your information to make automated decisions that have legal or similarly significant effects on you without your knowledge.
To improve our service
We use aggregate, anonymised assessment data to improve the quality of the decision tool, the accuracy of the report, and the relevance of the guides we produce. No individual user is identifiable in this analysis.
To communicate with you
If you contact us, we use your information to respond to your message. We do not add you to our mailing list from a direct contact enquiry without your explicit consent.
How We Share Your Information
We do not sell your personal information. We do not share it with third parties for their own marketing purposes. We share information only in the following limited circumstances:
Service providers
We use the following third-party services to operate oupahome.com. Each receives only the information necessary to perform their specific function:
| Provider | Purpose | Data shared |
|---|---|---|
| Supabase | Database and authentication | Email, assessment answers, report |
| Resend | Transactional email delivery | Email address, report content |
| Beehiiv | Email newsletter and guide delivery | Email address, first name, urgency signal |
| Anthropic | AI-powered report generation | Assessment answers (anonymised) |
| Plausible Analytics | Privacy-respecting website analytics | Aggregate, non-identifiable usage data |
| Google Workspace | Business email (hello@oupahome.com) | Direct correspondence only |
Commercial referrals
Oupa may earn referral fees from contractors and service providers we recommend to users. When we make such recommendations, we will disclose the commercial relationship clearly. We never take referral fees from senior care facilities.
Legal requirements
We may disclose your information if required to do so by law, court order, or government authority, or where we believe disclosure is necessary to protect the rights, property, or safety of Oupa, our users, or others.
Business transfers
If Oupa is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you by email and/or a prominent notice on our website before your information becomes subject to a different privacy policy.
Data Retention
We retain your assessment data indefinitely for the following reasons:
- To allow you to request a reassessment comparison in the future
- To improve the accuracy and relevance of our decision tool over time
- To personalise future communications and recommendations
You can request deletion of your data at any time by emailing hello@oupahome.com. We will delete your personal information within 30 days of receiving a verified deletion request, except where we are required by law to retain it.
Your Privacy Rights
California residents — CCPA rights
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information:
- Right to know — you can request details about what personal information we have collected about you and how we use it
- Right to delete — you can request that we delete your personal information, subject to certain exceptions
- Right to opt out of sale — we do not sell your personal information. This right does not apply to Oupa.
- Right to non-discrimination — we will not discriminate against you for exercising your CCPA rights
To exercise your CCPA rights, email hello@oupahome.com with the subject line “Privacy Request”. We will respond within 45 days.
All users
Regardless of your location, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Unsubscribe from our emails at any time
To exercise any of these rights, email hello@oupahome.com.
Cookies
Oupahome.com uses minimal cookies. Specifically:
- We use session cookies necessary for the assessment tool to function — these expire when you close your browser
- We do not use advertising cookies
- We do not use third-party tracking cookies
- Plausible Analytics, our analytics provider, does not use cookies
You can control cookies through your browser settings. Disabling session cookies may affect the functionality of the assessment tool.
Children’s Privacy
Oupahome.com is not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at hello@oupahome.com and we will delete it promptly.
Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encrypted data transmission (HTTPS) across all pages
- Secure database storage via Supabase with row-level security
- Access controls limiting who within Oupa can access personal data
No method of transmission over the internet is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email (if you have provided one) and update the “Last updated” date at the top of this document.
Your continued use of oupahome.com after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:
Email: hello@oupahome.com
Website: oupahome.com
Oupa LLC
We will respond to all privacy-related enquiries within 10 business days.